How to run a kick-ass kick-off in 2025
Sales Kick-Off: The Foundation for Success
A successful Sales Kick-Off (SKO) sets the foundation for a year of success.
To truly drive sales performance, a kick-off should do more than just set goals—it should align, motivate and equip your team with the tools for success.
Without doubt, your year will be filled with competing priorities so it’s essential to start with clear intentions around your purpose, your goals, how you will work together - and having fun of course.
The team at BREWYD have decades of experience hosting and attending Sales Kick-Offs - we’ve experienced the good, we’re still trying to forget the bad.
And because we’ve seen all kinds, we thought we’d share with you what a great Sales Kick-Off looks like.
Hint: It includes BREWYD!
8 key elements to a high impact Sales Kick-Off
We believe there are 8 key elements to consider for a successful and memorable (the right kind of memorable) Sales Kick-Off:
- Clear objectives - Your SKO should align the sales team with your company’s goals and strategic direction. When your team has an understanding of how their targets and activity align to corporate goals and they’re clear on the expectations, they can focus on what matters most - working successfully together and hitting those numbers
- Team alignment - A SKO is a prime opportunity to dig deep on getting to know your team. It’s time to look at individual effort and strengths, and to build a stronger and more cohesive culture. This is also your opportunity to focus on developing your skills as a collective unit. At BREWYD we love to say: Train the way you play - as a team
- Motivation and inspiration - Kickstarting the year with powerful keynotes, success stories and recognition is awesome. These moments inspire your team and encourage them to aim high, they can definitely set the tone for the year. It’s essential however to tie inspiration to action - make good use of your keynotes to implement change
- Training and development - Ongoing skill development and learning should be a given in a high-performing team, SKOs are a great time to sharpen your technical skills as an individual whilst at the same time focusing on your collective skills - the ones that make you a successful team
We haven't forgotten how to count... find out the remaining four elements for a high impact SKO by downloading the full guide here: https://brewyd.com/pages/sko-guide-download
