Crafting High-Performance: Breaking Records With BREWYD
BREWYD pioneers a groundbreaking methodology aimed at elevating human performance across sports, business, and life. By leveraging innovative coaching techniques combining sports science and neuroscience, BREWYD is dedicated to unleashing the inherent potential within individuals and nurturing a culture of excellence.
Luke Willian, a non-categorised triathlete applying the innovative BREWYD methodology, has recently secured bronze in the World Triathlon Championship Series in Yokohama and clinched a coveted spot to represent Australia in the upcoming Paris Olympics.
BREWYD recently conducted a review on the High Performance Talent Identification and Development (TID) system in Triathlon Australia.
TID is a complex combination of science and art. But with all the interviews conducted it was clear, with even the most avid sports scientists agreeing - whilst capability is essential, character is king.
So why is it that the Australian sports TID systems are performance based and not person based? Because it’s hard.
In business we have exactly the same issues when we’re selecting people for roles.
In the recent IBM Institute for Business Value (IBV) report, their research found that 43% of CEO’s say they’ll increase the tempo of their organisation’s transformational change in 2024.
Let’s marry that with research from numerous organisations such as McKinsey and Boston Consulting Group that show over 70% of transformation initiatives are not delivering the outcomes intended.
For years we’ve had a problem that has been costing companies trillions and it’s now about to get bigger - quickly.