The Ripple Effect: Understanding your contribution to the team
High-performing teams don’t excel solely because of individual talent or a charismatic leader, they succeed because each teammate understands how they contribute to collective success, regardless of their specific role.
The ripple effect of one person’s actions, mindset and support of teammates can positively impact the whole group.
This concept, along with a focus on collective skills, is well-recognised in team dynamics research within sports science and psychology. Peer support, shared goals and mutual accountability foster a culture that amplifies success, incorporating principles of social influence, teamwork and group cohesion.
At BREWYD we prioritise collective skills, as the ripple effect is most powerful when development centres on working better together. We do this in the most obvious way – we get team members to train together on the skills they need when they work together. Or more simply, we get teams to train the way they play.
Typical learning and development programs have people learning independently and focus on technical skills, only later introducing communication and leadership skills as careers progress. Yet, leaders are found at all levels across an organisation. Leadership isn’t a title, it’s a position earned through trust-building, effective communication and adaptability.
We believe collective skills shouldn’t be reserved for later stages or career progression. Embedding them in corporate learning from onboarding and HR training to sales and product teams, finance, IT, management and leadership training – it’s essential across the whole business.
Junior athletes learn this in sports, why not people in our corporate systems too?
Implementing collective skill development across an organisation prepares teams to meet the one constant in business—change. In transformation programs, this is often referred to as the behavioural layer of change. Despite significant investments in technical and business layers, the behavioural layer is frequently overlooked, leading to delays and budget overruns—a ripple effect of a different kind.
BREWYD’s approach is systemic, starting at the leadership level. We begin by coaching leaders on the fundamentals of human behaviour: how people learn and what makes them want to learn. From there, we build engagements aligned with the organisation’s objectives, prioritising the order of learning that will have the greatest impact early on.
No matter the sequence of learning, our program equips you to programmatically implement our methods and frameworks across your enterprise. We establish a common language and shared understanding of high-performance and guide you on how to leverage individual strengths within the team.
When teammates understand each other’s strengths, they adapt dynamically to challenges, respond as a unit, and share responsibility for outcomes. We leverage Red Bull’s Wingfinder to assess team members’ strengths, providing insights into traits like creativity, problem-solving, motivation, and interpersonal skills.
And while Wingfinder provides individual insights, BREWYD combines these to create a team-wide view of strengths, identify gaps and recommend diversification opportunities for a stronger, higher-performing team.
Our approach centres on harnessing the positive ripple effect through collective skills. Grounded in sports science, BREWYD’s programs coach teams as cohesive units, creating environments where members actively support each other’s growth and succeed together.
